Category Archives: Localization

Video: Ready to Go Global?

In a short series of videos we would like to introduce our experts at MultiLing. During this years’ international business round table held at the new MultiLing offices in August, a variety of business topics were discussed by the MultiLing leadership team together with representatives of other companies and government officials. We start today with […]

IKEA’s New Catalogue: a “Boneheaded” Win for the German Press

IKEA recently released its new furniture catalog to the German market. This wouldn’t normally be newsworthy, but after only a few days, it’s already all over the German media. Why? There are two women at IKEA headquarters in Sweden who think up the names for all the items that can be purchased at IKEA worldwide. […]