Video: Do I Need to Localize Products When I Go International?

In Part 2 of our short video series that were produced during this years’ international business round table held at the new MultiLing offices in August, we would like to feature Dr. Alan Melby, Brigham Young University and American Translators Association. Alan discusses how to determine the best approach to product and brand localization.

Please click on the screenshot to open the video in MultiLing’s youtube channel.