Creating successful relationships with clients, relationships that keep them as clients for the long haul, is the basis of a successful company – no matter its size. Keeping clients happy isn’t always easy, but it’s very possible. At MultiLing, for example, many of our clients are now true partners—they learn from us and we learn from them—and have been coming to us for IP translation services for more than a decade.
Michael Sneddon, MultiLing CEO, recently published an article in Business2Community about the importance of client relationships to successful companies. MultiLing has focused its IP translation business on relationships, rather than transactions, and the strategy has paid.
For example, nearly 15 years ago, MultiLing worked closely with one of the largest companies in the world to pioneer five best practices critical to every patent translation. This collaboration met the client needs in a very custom way and also became the basis of MultiLing’s streamlined model for quality translations, which is a distinct competitive advantage. When client and vendor are partners, both bring ideas to the table and learn from each other.
Sneddon’s fundamentals for building these unique relationships include quality work, integrity, communication, adaptability and partnering.